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The ABC content posting strategy

Let me introduce my ABC posting strategy!It's a simple (but effective) way to understand how to better plan for your social media posts.ABC refers to:A = Awareness
B = Business
C = CommunityAll social posts fall into one of these three categories (regardless of their format).If you look across other people's post feeds, you'll start to see which posts are their A, B or C posts.How it came about
I developed this strategy to help my own agency's clients.They paid my team to run - and grow - their social platforms (and followers) through content. This strategy was how we planned and delivered consistent posting. And it was this that increased their organic audience growth.It's been 'battle-tested' for real businesses and it works. So here's how you can approach this too.1 Month view:Over a month of daily posting (30.2 days average), the categories of posts tend to breakdown like this:10% A posts
70% B posts
20% C postsThis is true for client campaigns I've activated. And the same for personal accounts I've analysed, as well as managed.Some businesses vary these ABC amounts across the month, but not by much whenever I've analysed them.On LinkedIn, business is the focus - so B content tends to be the larger share of post types. :-)Let's take a look into what each part actually relates to.

A = Awareness:Awareness posts are time-bound updates related to news or events. Ask yourself these questions to help find ideas for A content:
* When will something happen that people need to be aware of?
* What time bound aspects are you working with?
* What do people need to be aware of right now?
* Is something you do currently in the news?(TIP: make sure this does not include any changes in service details)B = Business:Pretty much any post related to what you do, and how you do it. Also, where you best fit to your customer's needs. Your content ideas should cover:
* Your team (and team member) introductions
* Business Manifesto (or your values)
* Customer testimonials
* Product showcases
* Service overviews
* Brand messagingB posts are not time-bound, and are not content that is also in current news updates.C = Community:Community posts build stronger relationships between people. They should be about:* Thanking people for following or interacting with your content
* Personal messages and viewpoints about business in general
* Name dropping people you've met (or will meet with)
* Responses to people who comment on your posts
* Shout-outs to people who attend your events
* Introducing people to each otherNow you know this, you'll likely see it easier in other people's content. I would go check out some of the competitors in your industry. Or look for people who you think are doing this ABC content well.How to approach planning your ABC posts:Schedule time to consider this what this ABC strategy could look like for you. And start making plans on how your current content fits. And what gaps you might have, that you can create content to cover.With an ABC strategy in mind you can move onto the next point of your content process.